TANA GREENE | DURATION: 52 MINUTES
Tana Greene is CEO of The Greene Group, parent company of three national staffing companies disrupting labor, transportation and logistics: My Work Choice, for warehouse and light industrial workers; Road Dog Team, for truck drivers and crew workers; and Blue Bloodhound, a technology application company matching pay-by-the-run and long-haul commercial drivers with motor carriers. The Greene Group has won several awards, including recognition as one of the Top 50 Women-Owned Businesses in the United States by Forbes Magazine and the Best Place to Work by Staffing Industry Analysts. Tana is a board member of Safe Alliance and the Employers Association. She is the author of 'Creating A World of Difference,' a memoir and book of inspiration on the importance of values and vision in business and in life.
This episode is perfect for anyone interested in entrepreneurship, business disruption, a story of personal resilience, and transitioning from success to significance.
IN THIS EPISODE
- Tana explains My Work Choice and the benefits it offers.
- She discusses the biggest concerns of employees and clients, managing change and how to build community specific to a client.
- She defines the problem that My Work Choice is solving.
- She identifies who she is disrupting in the staffing market and what possibilities she sees for her business down the road.
- Tana explains Road Dog Drivers and Blue Bloodhound, the challenge of bringing efficiency to a market, and creating a nationwide play.
- She addresses how she sees herself and her purpose.
- She discusses where the staffing and transportation industries are going and the importance of 'the last mile.'
- She answers whether electric vehicles and driverless trucks threaten her transportation staffing model.
- Tana reflects on growing up in Chesapeake, Virginia and what her parents taught her.
- She talks about what prompted leadership in her at a young age.
- She shares what happened in a first marriage and what she did next.
- She identifies the four goals that changed her life and what is on her vision board now.
- Tana explains how she got into the staffing business and a key business and life decision she and her husband had to make.
- She shares how and why she transitioned into organizational leadership.
- She reflects on when something felt missing, 'the big lie,' and a leadership turning point.
- She address what these words mean to her: 'gut instinct,' 'you better believe it,' 'never settle,' and 'dare to be different.'
- Tana explains the meaning of 'creating a world of difference.'
plus Mark's Personal Word Essay: Finding a Better Way
To Learn More About Tana
- What struck you about Tana's comments?
- How do you innovate?
- What is on your vision board?
- What does success to significance mean to you?
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This episode is sponsored by Blumenthal Performing Arts, celebrating its 25th year presenting the best in performing arts.
Further support is provided by Charlotte Mecklenburg Library, one of America’s leading urban public libraries, delivering exceptional services and programs, with a mission to improve lives and build a stronger community.
And by the Arts & Science Council, Charlotte-Mecklenburg's resource hub and lead advocate for the regional cultural community, providing Culture for All.
Additional support is provided by the UNC College of Arts + Architecture, celebrating a decade of creative education in the arts and design.